As we continue to collaborate with the hottest creative talent around, we want to shine a light on them, their inspiration and what drives their ambitions. Ashley J Ireland is a 22 year old street photographer from Warwickshire, England and we’re proud to have him as part of the Heights Community.
How did you get into photography?
My dad was a wedding photographer, my uncle was a commercial photographer, and the first time I saw a camera I fell in love with the possibility of what it can create.I think the passion for photography was inherent.
I started my own journey at a local fashion store called The Cream Store. I was doing both studio work and location based photography, working my way up to head photographer after only a few months. I was directing all their shoots, basically any product or new drops that needed to be shot. I was working with some of their leading streetwear brands, from The Hundreds, Huf, Carhartt and so on. From there, I moved into freelance photography, working for a local brand, INSBRDNT, art directing all of their shoots and assets for social media. This was all going on whilst I was studying at North Warwickshire & Hinckley College. I also managed to be part of the photography department at Selfridges in Birmingham. Whilst doing all of those things simultaneously was tough, I got to meet some real talent, and that’s what really set me on the right path.
How would you describe your photography style?
I love working with colour. I feel colour has a huge impact when it’s used to play with emotions - it’s like giving an image words. I love photo manipulation, but there is a lot to be said for keeping shots simple, it portrays a lot of beauty and value. Simplicity is a secret meaning of beauty, it’s the roots of your work. I’m honestly a huge believer in trial and error. Failing has a lot of worth, and although it doesn’t feel great at the time, it helps you to evolve and grow. So when you create something better the next time, it really makes you feel proud. I’m passionate about helping others - I’d love to help people with photography question or editorials.
What get’s you out of bed each morning?
When I start dreaming about photography, often I don’t want to wake up, haha. I really enjoy jumping into the deep end of projects, I think that’s the best way to learn. I guess what gets me up is knowing there are so many opportunities out there, and you’re not going to get them being asleep.
When did I realise I was onto something?
I started noticing when brands started to get in touch about my work, Selfridges was a great confidence booster for me. But also the other smaller brands and organisations, it’s a great feeling when you know other people believe in your creativity.
What’s Your End Goal?
I think my end goal would be happiness. I would like to be known for creating the hottest content out there, to inspire people and to be full of ideas. I want to live and breath photography. I think that’s what happiness means to me.
What advice would you give to a 10 year old you?
Bearing in mind I only started photography about 2 years ago - Pick up that camera, don’t be scared of judgment.
We proud to have Ashley as part of the Heights Community. You can buy some of Ashley's prints exclusively on our site.